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This simple question has a very simple answer: every single
organization.
Each organization has its own identity, built upon its roots, objectives, methodologies
and profile. But how strong, recognizable and clear is that identity?
Its goals aim at providing all members with a sense of belonging, the need for a common
objective, extending to the general public in order to gain recognition, and thus the
chance of being chosen.
Each corporate action must reflect and consolidate its identity. From brand design,
advertising and product brochures, to building, furniture, maintenance and general
exposition, all corporate communication should be coherent, uniform in its quality and
accurate in expressing its principles and objectives.
The fact that the organization exists represents in its own terms a way of communication,
but the power of other communication vehicles varies, same as the degree by which they can
be modulated.
The concept of corporate identity can not be reduced to a slogan or a collection of
textual phrases: its is meant to be visible, tangible and omnipresent. The only way to
achieve this level of eloquence is by consolidating the organization's communication
strategy, so every single element of this strategy positively adds to the corporate
identity, maximizing the results versus investments equation.
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